Amazon UK, Asda selling Xbox One at PS4 price of £350
"Amazon's UK arm and high street retailer Asda are currently offering the Titanfall Xbox One bundle at £349, the same price tag Sony UK puts on the PS4. The Xbox One originally launched at £430 in the country before Microsoft reduced its "estimated retail price" to £399 earlier this year.
Amazon and Asda's pricing constitutes an almost 20 percent reduction from the Xbox One's launch price, a situation mirrored this time last year by the Wii U following its sales struggles. Last we heard, the Xbox One sold 3 million units by the close of 2013 following its launch in November; there's been no update on that figure since the turn of the year.
Meanwhile, the Xbox One's regular price remains $499 in the US, although Microsoft is still selling it at $449 on its online store for a limited time."
http://www.joystiq.com/2014/04/11/asda-amazon-uk-selling-xbox-one-at-ps4-price-of-350/
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Xbox One Console with Kinect and Titanfall download - £389,99
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I'm sorry but unless Microsoft's strategy was to increase perceived value for the Titanfall bundle (therefore increasing its sales now). I have yet to see a rational explanation as to why a £350 Xbox One without a game and kinect is going to increase sales in the UK. The Titanfall bundle has been on sale for that same price and even now several retailers are selling it for only £40 more.
