I made a decent guess at the very least. About time they got cost below sales price.
http://gamrconnect.vgchartz.com/post.php?id=5774523
They still have limited leverage for price cuts though; I wonder if they'll accept going into the red again by slashing the price in Q4? They might have to if they want any momentum. Then again; from a business standpoint, profits trumphs a slightly increased installed base, so they might opt for keeping the price and focus more on bundles instead.