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I made a decent guess at the very least. About time they got cost below sales price.

http://gamrconnect.vgchartz.com/post.php?id=5774523

They still have limited leverage for price cuts though; I wonder if they'll accept going into the red again by slashing the price in Q4? They might have to if they want any momentum. Then again; from a business standpoint, profits trumphs a slightly increased installed base, so they might opt for keeping the price and focus more on bundles instead.