noname2200 on 30 April 2014
| cheshirescat said: My concern, though, is that nintento recently seems to be favoring these directs over more traditional forms of marketing and advertising |
Close, but not quite. The purpose of Directs is to bypass the media for purposes of disseminating information (announcements, release dates, trailers, etc.), so that Nintendo can distribute this information without the filter of the Kotakus and Polygons of the world. It is not meant to replace marketing or advertisement.
