Why is one brand dominating a generation a bad thing?

[Dr.Henry_Killinger]

Man, multi quoting sure is tiring, or maybe cause its 3:00 am, ah whatevs. fck it i'm triple posting

Pemalite said:

Lower prices are *always* good for the consumer.
How is paying more better?

I'm a PC gamer, there has been no negative side effects in the PC marketplace with lower prices thanks to Steams Sales, in-fact Valve have often stated that lower prices actually increases sales as more people are willing to part with their cash.

As a media industry, budgets are important. If competition drives prices to be so low that the companies can't operate quality will be affected and lower quality is bad for the consumer.

The PC marketplace is a different beast, its much older, and so the competition is between vendors whose operating costs are much lower then that of actual content producers.

Since PCs themselves are a neccesity as opposed to consoles, their are a lot less people on consoles. So more people at lower prices isn't necessarily applicable to consoles yet.

A popular mobile game gets exposure in the mainstream, when you have a base of hundreds of millions and you are selling a game for 1$, its just as good if not a better scenario then 100 million for a 60$ game or 1$ with a base of 100 million.