VitroBahllee said:
bananaking21 said:
Barozi said:
Pretty much. X1 doesn't have to dominate to be a success. I'm sure Microsoft would be happy if they sell 50m consoles this generation. |
no they wouldnt, this is microsoft we are takling about, microsoft. say what you want about them but they are comptitive and they want to "win". they even said it them selfs. These mega cooperation certainly dont get pleased with "settling". They are in it to win, they always been and always will be. if they lose that competitive edge they will crash and burn.
This also applies for Sony and Nintendo.
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There's a more nuanced approach to the business strategy of even having a living room platform than 'winning.' It's not a game of soccer or something. MS have just announced a broad range of programming (TV shows, documentaries, films) that is coming to Xbox One. That is one pillar of their strategy this generation: to become content providers. The huge Xbox Live network is one way to differentiate themselves, and if they start offering original programming, that could tip them in a new direction. The Xbox One also showcases the Xbox Music platform and the Xbox Video platform, which can be used on PCs and Smartphones as well. There is a lot MS is trying to do in getting the Xbox One in homes, and it is a little more complex and layered than 'beating' Sony. Sony are doing well with their console sales but are still a ways off from reaping a huge financial reward from their success in the console space this generation.
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Sony's Music and Movie Divisions say hello.
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