1. Advertisement is abysmal, definitely needs to be fixed.
2. Be much more informative about future titles - what is the point of showing this cool looking "X" game when nobody knows what it is? Where is Zelda? What about Mario Galaxy?
3. Might be more long term - Make the eShop like Steam, have an account system, but make it so that only one device can be logged into an account at a given time in order to play eShop games.
4. Family accounts for the eShop - I think my wife and kids should be able to access my 3DS content on their 3DSs.
5. Plan for a short generation - although I do think they made that decision a year ago.
6. Be MUUUUUUCH more aggressive and active with marketing.
7. Work on a handheld system that doubles as a Wii U controller, and then start marketing the crap out of Wii U and the new handheld - improve on this concep for the next generation and keep a similar interface for once.
Not the least of all, we need WAY more VC content - and content that works between consoles and is not exclusive to one system. All VC games should work on all currently supported Nintendo hardware - and one purchase should be all you need to make.
I describe myself as a little dose of toxic masculinity.
