Soleron on 26 April 2014
It's the same as Abrams' Star Trek: throw out any attachment to the current material and build something shiny, marketable and bland.
The EU was 95% bad fanfiction, but there were good ideas worth keeping in there. This move is being done for the wrong reasons - not to improve the quality of the result, but so a whole new round of bad fanfiction can exist unopposed.
