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Marketing. It's been rubbish.

That's not just the marketing guys fault though, it's Nintendo's. Donkey Kong releases, we get a few adverts, then nothing, because there's no new releases. March goes by with no Wii U adverts, then so does April as will most of May before MK8.

Sony and MS don't let that happen. MS had constant adverts throughout Jan and Feb that had no new software to show but kept people aware of X1. Then there was Titanfall, now there is Kinect Sports Rivals. Sony are the same, lots of adverts at launch, followed by adverts for Thief and then inFamous and then some adverts previewing what's coming up in the future like Destiny. This snowballs with people and gives the impression of a constant stream of games even if there isn't.

I still think Wii U would be a distant third if this was improved, but it wouldn't be as tremendously bad if they had upped their marketing