Developers are making the best out of a vastly different situation than last gen, the difference in structure, hardware and not to mention appeal is simply staggering this time around.
A good multiplat title that does very well on PS3/360 may hold no merit on the Wii, and vice versa (PS2 and Wii), simply because of the nature of its users.
The hardware differences makes for a righteous headache as well; you can't very well make Wii your main dev platform and port it to the HD consoles, and ports from the HD consoles and/or PC will have to take a drastically different shape on the Wii.
I think many dev's shy away from Wii because they're faced with either; Wii as a platform or PS3/360/PC put together for development purposes.
Obviously, many dev's will opt for the latter option, recognizing the value of having three separate platforms to disperse the sales (and ultimately increase them), with the added savings of simultaneous development which makes each version of the game sigificantly cheaper to produce in the end.
Lending equal support to three consoles (and PC) when they are fundamentaly different is very hard and will force many to make unpopular decisions throughout this gen.
Innovation is good and well, but 90% of todays dev's are loathe to all but leave traditional development and gaming behind when its still in a burgeoning state as it is now.
The industry as a whole has grown a lot in later years, the most of which is due to more people embracing conventional gaming than before.
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