Kantor on 16 April 2014
| pbroy said: It happened Monday afternoon, and some are calling it the worst tweet ever shared by a brand in the history of Twitter. By Tuesday morning, the tweet @USAirways sent apologizing for the mishap was retweeted more than 13,000 times and had more than 10,000 favorites. |
Sounds to me like one of the best tweets ever shared by a brand. It's free publicity, and although it's embarassing, it's embarassing in a harmless and charming way.
(Former) Lead Moderator and (Eternal) VGC Detective 
