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But is it worth the time and money? Sony could throw billions of dollars at the Vita and they would certainly increase sales, yet each second they spend on vita they aren't spending on the PS4 and it is no safe bet that they would get that money back. Is it better to lose a little money on something that sells 20mil or lose a lot of money on something that sells 35mil?

I'm not endorsing Sony's treatment of the Vita...I do believe that they need to treat it better instead of delegating most of the big titles to B teams, however, just because we would be happier with the sales, doesn't mean Sony will be happier with their balance sheets.