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This forum often talks about X1 vs PS4 being a close fight in the US right now and possibly for the generation, but the UK is shaping up to be a very close fight right now as well.

Thanks to some aggressive price cuts,from Microsoft themsleves and retail chains, you can now get and X1 with Titanfall for the same price as a standalone PS4.

This already appears to be having an effect with some retailers, as currently X1 Titanfall bundle sits at #2 on Amazon.co.uk bestsellers list with PS4 at #7.  This is not to say Amazon is necessarily an indicator of the entire market, because we know it isn't, but it is an interesting example, as the X1 has never before been above PS4 when Sony's system has been in stock.

So, who do you think will win this gen in the UK?  Will Microsoft's price cuts, advertising and the fact that UK is already a strong market for them help them win in the end, or do you think PS4 will stay on top?