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Honestly, I'd need more autonomy from Nintendo of Japan, I think it is clear that they are calling all the shots in NoA these days and the brand is suffering for it.

The few games that probably could draw decent sales if promoted are sent out into the cold with little more then a Nintendo Direct as advertisement (shout out to Wonderful 101 and Wii Fit U) and in general the focus of the company has gotten less bold and willing to take chances despite the fact that in the age of digital distribution we find ourselves in Nintendo and most developers have the luxury to do so if they don't try to be graphical powerhouses with each release. Nintendo of America once had enough control they could commission their own games (mostly sports games) but now it looks more like a shell of itself.