Sony Pushes For PS4 Domination on Multiplatforms with Watch_Dogs and Destiny Commercials During Big Shows

[Carl]

Its a strategy that tends to work.

We all saw how the 360 exclusive advertising helped with the Call of Duty series on the platform. We all saw how well the PS3 exclusive advertising helped with GTA5 on the platform.

Proven to work. Helps software sales. Keeps your platform in the public eye.