Nintendo And Pennzoil Team Up To Promote Mario Kart 8

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curl-6 said:

MoHasanie said:
 Marketing is usually one of Nintendo's weaknesses.

Only with Wii U.

3DS and Wii got great marketing, hence they sold well.

Wii U's advertisements are either non-existent or terrible.

3DS commercials are uniformly pretty terrible too. I don't see them very often either. Nintendo did ramp up Wii U marketing last December at least. 

Anyways Pennzoil is kind of a weird choice. Why not a product maybe more relevant to the target demographic of the game like say Pepsi or Coca-Cola and McDonalds.