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honestly I think it's a west vs. east disconnect. They only really advertise (now and in the past) late q3 and q4. It's a good time to advertise because people are clearly going to spend money for the holidays. What the don't seem to understand is that spring is an excellent time to advertise as the u.s. population is getting their tax returns and has money to spend. jan? I get not advertising too much. February and march? that's just a missed opportunity. june, july, august, and early September? again not a prime advertising time other than e3 news.