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Hibern81 said:

Do they feel the system is dead in the water, and the cost of advertising would be negligible at best. Is it a case of arrogance in that they feel the brand carries itself?

They surely know by now that it's not the latter, so I'd have to say the former seems more likely. There hasn't really been any software that would push consoles, so what's the point? They'll probably just muddle along this way until Smash and Mario Kart come out. I'd expect a big advertising push then.