Sony Closing 20 Retail Stores, Laying Off 1,000 Workers

[NiKKoM]

osed125 said:

DerNebel said:
Layoffs always suck, but seriously who the hell needs a Sony store? Why do certain electronic companies need personal stores anyway?

I always thought the same..arrogance is the only answer I can come up with.

Advertising.. a lot of companies use these stores as advertising.. in the last 10 years "shopping" has dramaticly shifted.. they know they can't compete with online, thats why you see more and more brand stores... these stores are for people to "experience" the brand.. and hopefully buy them online later..  I oversaw the development of these kinda stores creating an "experience".