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This is the kickstarter funded project isn't it? They must have reached their funding goals.

Edit: Wow, they far exceeded them. Take a look.

£300k sterling was their goal.

They've got £831,793 pledged. That's about $1.3 million

Seems they have a private investor with a lot of cash funding it too. Risky, but it could prove fruitful if it takes off.