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It's kinda scary how much they align, on top of the world in 2007, to dire straights 5 years later. 

Nintendo fans keep exclaiming Mario Kart/Smash Bros will save the company, the same way Blackberry fans used to parrot that serious businessmen can't do work without a physical keyboard on their phone. 

I have real doubts about this Quality of Life thing that they're probably banking on to save them, especially with Apple seemingly preparing for a huge push into the health/wellness market.