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MoHasanie said:

Lower manufacturing profits happen for everything but the games division had more than a 400% jump in profits. In order for your theory to make sense, Sony would have had to lower manufacturing costs of the ps3 by 400% and continue selling the same amount which is not true since the PS3s shipments were way  down. 

No. If you sell something for $200 with a profit of $5 and can lower the production costs from $195 to $175, the profit would rise from $5 to $25.

In this example, the production costs were reduced by roughly 10% with a profit gain of 400%