Microsoft 2014 Super Bowl Commercial: Empowering

[Ganoncrotch]

naruball said:

Thoridias said:

Promoting your brand for long-term positive perception is more important than promoting current products by far. 

Though I get what you're saying, I think in that sense you can justify any ad, no matter how bad it is. I personally thought it wasn't a good investment. It simply wasn't a good enough ad. Apple, on the other hand, has some amazing ads for their brand (though I stll refuse to buy anything apple related). 

lol you do realize you are saying that Microsofts ad was worse than Apples because Apple showed off their products, but at the same time you wouldn't buy anything with the Apple brand on it because you associate that brand with bad stuff in general? :D

Maybe Apple should have just had a minute long advert were they showed some of the child workers at foxconn getting their Pay tokens or a crowd of hipsters all gathered around an Macbook Air, the things most people think of when you see the brand logo of Apple.