Nintendo adding a new business, independent of video games

[Soundwave]

padib said:

Soundwave said:

Truth be told, the other issue with fitness products is it's the biggest fad based market out there. There are hundreds of different diet crazes/fitness products, that even get popular, but fizzle out after 2-3 years of popularity. 

If you want to improve your fitness level, honestly speaking you have to have some level of commitment and be willing to work/sweat to achieve it. It's no wonder people buy some ab cruncher and then stop using it after six weeks because they aren't magically ripped (protip: an ab cruncher doesn't even give you abs, do all the situps you want). 

My sister has Wii Fit and she hasn't touched it in like 2 years. 

Look into team BeachBody. They have done nothing but grow in the past 5 years.

The reason of their growth is their focus on community and programs, not accessories (ab cruncher).

Reminds me a lot of what MS is already doing with XBox Fitness. 

EDIT: MS already has one of the Beachbody trainers, lol.