Well, it certainly isn't like Xbox One or PS4 (I assume) but it's definitely faster than my Xbox 360. 34 seconds ain't bad, is it?
*edit* then again, I do have mine set to go to the dashboard. I like to see what's new in the world. Personally, I don't mind the current speed of the Wii U. I just wish they went with a different interface. The current one just seems too simple. I hope they can update that one day.