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I don't know why this would win many people back, i.e. former 360 gamers who bought PS4.
Spending investment money on buying a name, vs. putting money into new IP development, doesn't seem attractive.
MS will still need to develop the game,
presumably with new gameplay vs. old GoW titles as well as new directions in storyline, but the IP costs detract from what they could have invested in new IP.
Top notch innovative designers working exclusively for MS would be the thing that sways things in terms of exclusives, but MS doesn't seem to be able to manage a lock on that creative talent.

MS seems to be focusing on developing TV shows out of their videogames, while Sony already owns a movie studio with loads of solid IP they can exclusively use if they wish.
Money is still on the superior performance, lower cost, global customer base console winning the gen and leveraging everything for superior exclusives.