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The Wii U has more casual/kids centric software published by Nintendo than even the Wii did in its first year

Year 1 Wii U

Wii Fit U
Nintendo Land
LEGO City
Wii Party U
Game & Wario
Sing Party
Wii Sports Club

Mario & Sonic Winter Olympics


Year 1 Wii

Wii Sports
Wii Play
Mario Party 7
Wario Ware Smooth Moves

If this isn't aimed at casual/family/kids audiences then I don't know what is.

The Wii actually had more "hardcore" games from Nintendo its first year in Zelda: Twilight Princess, Metroid Prime 3, Excitetruck, and Fire Emblem. Even the Mario games on the Wii U are clearly designed for the family audience crowd -- NSMBU and Mario 3D World moreso than Mario Galaxy which is more of a continuation of the "Nintendo epic" game philosophy from the N64/GCN days.