I think that what Nintendo needs to do is approach each of the publishers with a deal - the publisher develops a Wii U exclusive within one of their popular IPs, with Nintendo fully funding development (but the publisher getting the same cut they'd get if they had been the one to fund it) and applying their own QA to it. The catch? It has to be an IP of Nintendo's choosing, and it can't then be a spinoff (it can be a non-main title, but it has to be based on the standard gameplay - doesn't have to be the standard gameplay, but it should be the same genre and the same basics of the gameplay, adapted to the Gamepad, etc).
From there, Nintendo should choose the IPs in order to ensure a full coverage of genres, etc. Have Activision make an exclusive CoD (by Treyarch), that brings in the FPS. Have Capcom make a Street Fighter. Have Square Enix make a Final Fantasy. You get the idea. The purpose is to basically prove the market for the various genres on the system while simultaneously boosting the system by getting a heap of top-selling franchises on it as exclusives.
Furthermore, with engines fully developed for the system, it becomes much harder for the publishers to then say that development costs are too high. And with Nintendo QA being applied, the games would probably be superior to most of what the publishers put out, thus potentially bringing in higher sales than ever before for the respective franchises.
In short, Nintendo needs to demolish their arguments for not putting games on Nintendo's consoles.
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