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Well I'm no marketing expert, but you're not gonna get much "hardcore gamers" out of Wii Party U commercials with happy families.
Though I think their ads for Mario kart 7 were ok at least. Target the new Mario kart at a younger audience as usual.
On the other hand let X and Bayonetta 2 have a bad ass commercials that showcase the graphics, the Multiplayer mode (if there is one) the and have a screen with all the bundles you can get right now.



                                                                    Lyrics: He He He He Ha Ha Ha!