Ubisoft wanted Splinter Cell: Blacklist to sell 5 million copies - only sold 2 million

[Barozi]

Daisuke72 said:

superhippy420 said:

The thing is though is those are just pure development costs.    Sony also has to pay a hefty cut to retailers, shipping costs, marketing costs, and whatever other stuff Sony needs to pay for.   Theres just no way a game like Killzone 2's total costs were only 40m. while Saints Row were 123 m.          Its actually pretty crazy how much of the total costs actually go into devolopment.  I saw somewhere that GTAV's development costs alone were about 200+m. so they may have actually spent 400m. after all the marketing (which there was a TON of) and the cuts to the retailers.    Obviously is was worth it for them, but the total cost to these companies can be insane.   Nintendo has been avoiding marketing costs for years, but I think they need to invest some $$$ into the Wii U.   All the ad's they put out at holiday time obviously helped sales.

Once again you're uninformed, first party games net Sony around $40 a copy, and why isn't it possible for Killzone's budget to be only 40M? And why are you running with that clearly overblown and guessed Saint's Row budget? Your argument makes 0 sense.

Development costs don't include marketing/advertising costs. $60m for Killzone 2 is more realistic.