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In contrast to the Xbox 360 winning this generation by improving significantly over the XBox. Some people would say that the Play Station brand has been damaged with the PS3. So far the PS3 in 16 months has been massacred by the Nintendo Wii in sales 2 to 1, ouch. If the PS3 fails to sell over 100 million consoles by generation end it will be a loss for Sony. I predict PS3 will only reach 60 million consoles sold worldwide compared to the Nintendo Wii's 110 million after 5 years being on the market.