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padib said:
S.T.A.G.E. said:

I never said i saw it as two markets. Nintendo created a new market with the Wii, which is the non-gamer market. People who have a passing interest in games. Casuals have an interest in games but they dont game as much as hobbyists. Nintendo knew what they were doing and to whom they were targeting. They were targeting people they knew had no interest in traditional gaming because it had evolved beyond them. Again, the problem with that is you have to hold their attention or else they will move on to the next big thing.

So, there are 3 markets (extended, casual and hobbyist). Then what about the people who play DS but don't play on the twins? Are they casual, extended market, or something else, since they keep buying games (3DS games atm)?

The people who play the DS are more dedicated gamers. Nintendo's niche is handheld not consoles. This is exactly why they had to go after the non-gamers with the Wii. DS are not wholly the same market as the Wii (outside of the core audience). Its the equivalent to something along the lines of the Playstation or Xbox on consoles. They have proper third, second and first party support support and have games for everyone available. Sony is on consoles what Nintendo is on handhelds.