padib said:
Why do you see the gaming market as 2 markets: casual (pick up and dispose) and trad (enthusiasts)? There are more than 2 markets. |
I never said i saw it as two markets. Nintendo created a new market with the Wii, which is the non-gamer market. People who have a passing interest in games. Casuals have an interest in games but they dont game as much as hobbyists. Nintendo knew what they were doing and to whom they were targeting. They were targeting people they knew had no interest in traditional gaming because it had evolved beyond them. Again, the problem with that is you have to hold their attention or else they will move on to the next big thing.







