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kowenicki said:
ktay95 said:

MS may be happy with that

But in no way can they be happy they are behind

As much as we all believe that Sony would dominate I doubt that MS ever had the same mindset. Being behind is never something to be happy about


I'm sorry, but that is fan mentality.

Businesses dont think that way really.  It isnt about being happy or sad at being "behind"  they have internal targets, measures and margins and those are all that matter.

Steve Jobs once said "Microsoft doesn't need to fail for Apple to succeed" to a noisy set of apple fanboys... he was booed, but he was right.

I remind my co-directors of this often, you dont need to "beat" the opposition or "crush" the opposition to be successful.

I would agree with you in most cases, but didn't Microsoft enter the market to win the livingroom?