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RolStoppable said:

Conspiracy theory: Nintendo deliberately deprives 2D Mario games of new ideas/requested features in order to make 3D Mario the better selling series and ultimately make 3D Mario replace 2D Mario altogether. While the thought of such self-sabotage seems ridiculous (after all, why not just have two high-selling series and make the best out of both of them), there comes a point when things move definitely beyond the status of mere coincidences.

But what is their motive?

Why do they want to replace one with the other when they could have both?