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A "fad" is generally thought of as a successful formula that's not repeatable after a certain time period.

The Wii had a monstrous 2006-2010, but the Backstreet Boys had several no.1 albums too, not just 1 hit record. Today they have a niche audience of hardcore groupies and that's about it. 

The Wii had its time, and its time is over. Whether you want to call that a fad or whatever is just arguing semantics.