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gmcmen said:

its more about brand, like the galaxy or iphone, you could release an upgrade every year and millions willl line up to buy every year, the playstaion brand its just huge force world wide, its always gonna be able to sell 80 million + units, the xbox brand has established itself in north america by basically making all the right moves to appeal to the core market, both of those consoles have a dedicated fans this gen, while sony lost a lot of fans to the xbox 360 by making horrible moves, ithey are making all the right moves now. though.

I agree that it's about brand, but brand image is very much the result of marketing; how you present your brand to the consumer.