It's a really addictive game. I'm not completely sure why, the visuals, the controller, the music, the voice overs, the controller :), it just works really well.
Glad people are liking it. Would be sad to spend that much on a console or game and not like it. Personally I was really scared about buying it a debated and debated myself.
Very glad I chose it as I only allowed myself One game till the Black Friday Deals (Which, sadly, haven't been that good.)