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It depends if this is a design flaw (e.g. 360 RROD, PS2 disc read error) or as is likely with most faulty electronic systems, certain parts failing and poor QC.

If it's a fundamental design fault then Cerny is responsible. Otherwise, it's the manufacturing and QC departments that need looking at. From what I've read it sounds like the issues are related to faulty HDMI connectors on the console leading the them bricking. At the moment, we just don't know.