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Blu-Ray and HD-DVD both lose in my opinion, they don't do anything new for the consumer. DVD made it easier and more convenient to watch movies than VHS (no rewinding, selecting chapters, multiple languages). CD made it easier and more convenient to listen to music than Cassettes (no rewinding, selecting chapters). Blu-Ray and HD-DVD only improve on appearance... that's all... People bought DVDs to have a library that would last forever unlike VHS, now you want them to start over again when you're just going to come out with a new format seven years from now?