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On the original topic, at least the Japanese ad hit something that sells in Japan (attractive "cutesy" women), the US ad seems aimed at family but doesn't bring anything to make it memorable in terms of showing off crazy or exciting things in the game or just plain comedy (like the previous Wii U ads unfortunately) and thus looks worst in comparison.

I don't get why Nintendo seems stuck in this mode when it comes to the Wii U, its obvious primarily targetting families will get you some sales but it is hurting your brand in the long run given how much they keep doing such.