I watch programs on FX, Adult Swim and Comedy Central... can't really call those mature broadcasts nor have I seen Nintendo commercials with decent runs compared to other companies. Not to mention, the rest of that list is pretty off target for the vast majority of gamers in general.
ABC Family is pretty much filled with CW type dramas, VH1 over blown with reality tv and Nick @ Nite is where you go to watch TV shows that are over 15 years old when nothing else is on. Sort of a good mix if you are aiming at old and young female viewers but Nintendo's commercials don't stay in rotation long enough nor are memorable in general to make impressions on people at least in the US territories.
They could be better, they should be better but it seems like the folks at NoA don't know how to balance their marketing offering exciting commercials for some games targeting the traditional gamer while offering commercials aimed at families and more casual gamers.
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