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JayWood2010 said:

However, what many gamers may have failed to realize is that none of the pot shooting was really going to affect their sales – it was done so Sony could flaunt how much better they are than Microsoft without directly saying it. 


Nope. At the time this was a pretty damn huge selling point for PS4 in comparison to the Xbox One. The used game troll was perfect marketing at a time of great confusion over the Xbox One used/shared games stance. Being able to play used games and share games with friends, the way its always been, is a huge selling point and thats exactly why Microsoft were forced to change the bullshit they were trying to pull.

That video with Shu and Adam was a dig at Microsofts fuck up and its exactly why it was perfect marketing. 

On another note, you need to look at the people now doing the PR compared to "back then". We now hear mainly from Shu, Adam and Cerny. All 3 guys seem down to Earth and there isnt much, if anything at all from these guys like the quotes in the OP.

Looking at the quotes in the OP... David Reeves isnt there anymore. Phil Harrison has funnily enough moved to Microsoft. Krazy Ken isnt there anymore. Idei isnt there anymore. Ephraim Ive never even heard of, not sure if hes still with Sony. Lynton has nothing to do with games. Stringer is gone. 

Jack Tretton is the same as hes always been, arrogant as hell. He doesnt drop the mic he throws the damn thing. 

Different PR, better results.