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As much as you say customers are buying a system because their friends are playing it, they are actually saying indirectly that they are buying the system because of the games. If a group of friends are playing the same system, other friends will see and think to themselves "Man, that system must have some good games if that's what my friends are playing" We have seen what happens when a system doesn't have any compelling games or not enough of them. As long as the games are there people will buy the system, along with their friends.