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I may be completely wrong, but I watched a 4K TV screen on Mediamarkt and I just wasn't impressed. It gave me the same feeling as the first time I saw a Bluray movie and I think its the reason Bluray isn't as successful as it could be: the average person just doesn't see much difference anymore. This is not to bash 4K because it is better ofcourse, but the difference isn't as clear anymore compared to when we made the jump from SD to HD. Or maybe my eyesight just is so much worse nowadays :).