happydolphin on 31 October 2013
I agree with Iwata, this holiday is make it or break it for the U. If nobody buys it, then it looks like the low-end disruption strategy was a fad. People may want the latest and greatest.
Whether the U climbs back up or not, Nintendo indeed has a lot to improve in how it markets its games. It's just not a socially relevant company in the west like it is in Japan, or like Sony is in Europe and the states.
The key though is that Iwata being fired may never change what Nintendo has failed to fix since the NES days. The Wii was a fresh break, but wasn't the NES, and Nintendo's relevance can only change with proper marketing and the right offerings. Right now that's not happening.
