Puppyroach on 15 October 2013
| DanneSandin said: It's actually pretty important. Let's say they continue this trend of losing money on their Xbox division; it's far more likely that investors will want to close that division then. As I understand it, the Xbox brand as a whole have lost more money than MS has earned (I could be wrong, but that's what I keep hearing) in the long run, and that can not continue. I think that's why ppl keeps bringing it up; losing money is never a good thing. They're fine today, but how about tomorrow? |
What are you talking about? Of course the history is completely irrelevant when looking at the profitability of a brand. It is almost an impossibility to not rack up losses when you start a new business segment. The chalenge for MS was even greater since noone before had been succesful in a three-way race in the console business.
What you need to look at is how this investment has payed of, which shows they have had 6 straight years of profit. If they continue on this path, the E&D department will only add brand awareness and hard cash to MS as a whole. The trend is actually really positive at the moment.
