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J_Allard said:

The Gold stuff for other family members/friends and accessing it on other consoles just sounds great. And the UI is amazing. This is the type of stuff where I expect MS to continue leading the industry in innovation and design. The activity feed Nelson was so excited about though, who cares? You can just peek at your friends list and see Dudebro16 is playing Forza 5. Or that Princess46 is watching TV.

I believe the snap ability including the activity is more on display.  As you stated you can peak at your friends list, but if you are watching a movie, playing another game either in SP or MP, having the ability to snap in the activity center without breaking out what you are doing is benefit.  I can see MS doing more little stuff like this to enhance that multi tasking capability within the X1 to do more things at the same time without breaking out of what you are currently doing.