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S.T.A.G.E. on 10 October 2013
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osed125 said:
S.T.A.G.E. said:
osed125 said:

Do you remember the "Your mom hates Dead Space 2" ad campaign? That was clearly targeted towards kids and teenagers and the game was M rated. Some publishers clearly don't care about ratings and they know kids represent and big group of their market.


One would've thought that it would stop moms from buying it for their kids. Ironic, eh?? Mind you they targeted suburban mothers in a conservative place.

No it didn't. It's cool to go against what your parents want. These ads emphasized that, it gave a reason (a stupid one at that) for kids and teenagers to want this game more. If the kid's mom didn't watched it, the kid would still get the game, and there's a chance the kid would still get the game even if his mom watched the ad.

But ok, if the ad stopped the mom from getting the game, that doesn't stop the kid or teenager from getting it, just like drugs, kids and teenagers find ways to get games without their parents knowing, it's not that hard, especially if you can download the game online.  

But in any case this isn't about the kid or teenager getting the game or not, is EA doing a marketing campaign towards kids, and like I said before, they know this kids represent a big group of today's gaming market.


I just watched the behind the scenes video. They targeted suburban conservative mothers just to scare them. Most of these women mostly by the looks of it had grown up sons and daughters of their own in their twenties and thirties.

http://www.youtube.com/watch?v=jri8LFci4xQ&noredirect=1