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spurgeonryan said:
So 500,000 in sales should just about break them even and a million in sales would be a success.


There is something called a retailer you know. 

More like 800k to break even, and in the first 6 - 12 weeks at that, before the price goes down.  

On another note, MARKETING cost IS NOT PART OF A GAME/MOVIES BUDGET. 

Marketing is a yearly expenditure that has a whole seperate budget on its own, whether its for a new game, piece of equipment or othe piece of software.