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One of the things that may be good for a small retail release is that Nintendo is free to offer the game for a lower price on the eShop now and won't piss off retailers.

So think of this as a limited retail release for people who just have to have a physical copy (I got mine!).

But really to gain a foothold a game like this probably needs to be $29.99 or so on the eShop.

Unfortunately new cartoony-based IP are having a really, really tough go of it these days -- W101 isn't alone with The Puppeteer also looking like a bomb and even established franchise characters like Rayman having a tough time.